History of the Cambridge Antique
Fair
Sometimes people ask us how we got into the antique
show trade. It started innocently enough as an idea we had while
visiting in Houston. We met Cheryl’s uncle there in early 1992 shortly
after we were married. Her uncle Jerry is an entrepreneur who started
his own temporary-employment agency. He also promoted his own job fair
in Houston, where he sold space to companies seeking employees and sold
tickets to job seekers. He had since sold his business, but he did very
well. We aspired to something entrepreneurial as well. We have an
interest in antiques, and we knew of other regional shows that were
pretty successful, so we decided to start our own antique show. After
all, how hard could it be?
We chose the fairgrounds in Princeton because it is
in my hometown area, and there were no other antique shows on the North
Side of the Twin Cities. And we selected the 4th of July Weekend as the
date for our show. In the spring of 1992 we gave it everything we
had as we solicited dealers from all over to set up in Princeton. We
thought we could get hundreds to sign up, since our rates were pretty
reasonable, we advertised extensively, and it seemed like a good place
for a show. To our frustration, we could convince only 25 dealers to set
up, but an attendance of over 2,500 people that weekend made all the
dealers pretty happy. Although we lost money the first year, the show
was bound to grow as word got out among the dealers about the successful
sales.
After our second year, we faced a crossroads. While
the dealer set up doubled to 50 dealers, attendance was down. We were
partly to blame because we over-advertised the show in the first year,
and many people did not return. The unusual weather of the early 1990s
was also to blame, as summer-like conditions did not really start until
late July. We faced a break-even situation, which was disappointing for
all the work we had put into it. We had tentatively decided not to have
another show, partly because Princeton was really too small of a place
if the show were to grow. Then, in January 1994 we visited the
fairgrounds in Cambridge. Although it was bitter cold outside and snow
was everywhere, we could easily envision our relocating the show here.
There was much more potential because of the many buildings and wide
open spaces. We would give it another try.
We changed the show date to the first weekend in
August, to hopefully avoid the bad weather patterns and avoid conflicts
with other shows. And, we renamed the event to the Cambridge Antique
Fair. While the event was still a lot of hard work and there were
complications, we hosted 100 dealers and had an attendance of over
3,500. And we finally turned a profit.
Since 1994, a lot has
changed, mostly for the better. New buildings provide additional space
for inside dealers. We have a good working relationship with the
Fairground Board members. We have a lot of great help every year. Only
in the last couple of years have Cheryl and I actually been able to
peruse the show and shop for antiques. In fact, I honestly have a great
time finding more antiques for my collection than at any other show.
That gives us a lot of satisfaction.
Over the last several years the show has averaged a paid attendance of over 6,000
people. We think the show is a jewel waiting to be discovered by
thousands more antique collectors. Why not stop by next time and
have a fun family day away from the big cities?